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Global Selling

Amazon Global Selling from India: Complete Setup & Export Guide for US/UK Markets

Step-by-step roadmap for Indian brand owners and manufacturers to register on Amazon US & Europe, manage LUT tax compliance, handle international FBA logistics, and receive foreign payouts.

May 1, 2025 6 min read StorlyX Editorial
Amazon Global Selling from India: Complete Setup & Export Guide for US/UK Markets

Amazon Global Selling allows Indian entrepreneurs, brand owners, and manufacturers to list and sell products directly to millions of customers in international markets like North America, Europe, and the Middle East. With Amazon FBA handling storage and last-mile delivery abroad, cross-border e-commerce from India has never been more accessible. Here is your end-to-end setup and export guide.

Key Takeaways

  • Register your Amazon US/UK global seller account smoothly without hitches or document verification flags.
  • Set up mandatory export tax compliance including IEC registration and LUT (Letter of Undertaking) for 0% IGST export billing.
  • Ship bulk inventory to Amazon international FBA warehouses with seamless customs clearance and foreign payout gateway integration.

1Account Setup & KYC Verification Checklist

To register for Amazon Global Selling from India, prepare the following documents before creating your account: • Business Entity & Tax Docs: GST Registration, Permanent Account Number (PAN), and Import Export Code (IEC) issued by DGFT. • Proof of Identity & Address: Passport or Aadhaar Card along with active Bank Account statements (matching exact business legal name and address). • Foreign Currency Payout Account: Register with Payoneer, PingPong, or HSBC Global Account to receive USD/GBP payouts and automatically generate e-FIRC (Foreign Inward Remittance Certificate) for RBI compliance.

2GST Export Compliance & Zero-Rated Billing (LUT)

Under Indian GST regulations, exporting goods and services is classified as a 'Zero-Rated Supply'. • File a Letter of Undertaking (LUT) on the GST portal at the start of every financial year. This allows you to export products without paying IGST upfront, keeping your working capital liquid. • Commercial Invoicing: Ensure all export shipping invoices clearly state: 'Supply meant for export under LUT without payment of integrated tax'. • e-FIRC Tracking: Always obtain your electronic Foreign Inward Remittance Certificate from your payout partner for every Amazon disbursement to prove legitimate export revenue.

3Logistics & Amazon FBA Inbound Shipping

For cross-border Amazon selling, FBA (Fulfillment by Amazon) is the gold standard because international buyers expect 1-to-2 day Prime delivery. • Send B2B Shipments via Air Freight or Sea Freight: Partner with cross-border logistics aggregators (like DHL Express, FedEx, or specialized Amazon IOR/customs brokers). • Importer of Record (IOR): For US FBA shipments, shipments under $800 qualify for Section 321 de minimis duty-free entry. For European shipments, set up VAT registration in the destination country (e.g. UK VAT / Germany VAT). • Barcode & Prep: Label every unit with Amazon FNSKU barcodes and master carton labels before dispatching from India.

Pro Tip

Target high-demand product categories where Indian craftsmanship shines—such as handcrafted home decor, organic textiles, leather goods, Ayurveda, and tea. Profit margins in USD are often 3x to 5x higher than selling domestically in INR!

Frequently Asked Questions

Q:Can I sell on Amazon US from India without setting up a US company?

Yes! You can register as an Indian sole proprietorship, LLP, or Private Limited company using your Indian GST, IEC, and PAN card.

Q:What is the benefit of LUT filing for Amazon export sellers?

Filing an LUT allows you to export products without paying 18% IGST upfront, saving you from waiting months for GST refund processing.

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StorlyX EditorialExporters & Consultants

Co-authored and verified by active exporters and digital marketing consultants at StorlyX Academy. We ensure all compliance checklists match local GST and customs rules.